Asking for feedback should be seen as positive providing feedback is taken on board, acted upon and requested and processed professionally.

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In a recent example, following a pretty shocking breakfast service where when you asked for any food items, the staff just pointed, tables remained uncleared and there was a lack of a modicum of service, imagine our surprise when we were asked for feedback.

We were handed a tatty piece of till roll with the supervisors name and asked to do a review. No mention of where to do the review, no formal details, just a hand written note with the hotel name, meal service and a name. This is unprofessional and we are sure doesn't meet any sort of brand guidelines.

If hotels are going to ask for feedback, ensure a formal process is in place, everyone is aware of the scheme, why it is being undertaken and how the results will collected, analysed and information disseminated. This hotel chain in question does have their own feedback system (run by a major research company) which is used for tracking experience scores from guests, responding to problems,  viewing overall experience scores and alerts requiring action and reading guest comments.  


Hotel operators, get in contact for a full review of your SOP's and how to ask for feedback!

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